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TWO (2) types of retail competition are Intratype retail competition- This is when retailers of the same business compete with the same format to increase their brand, build brand awareness, and earn a profit. and Intertype retail competition - this type of competition is when two or more entities offer different formats. Even though their product offerings are different they are competing in reaching consumers because they do sell similar products.
QUESTION
give an example of each in relation to stationery store.
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- 3. If an artist is selling his artwork through his online website, then what type of selling does it come under Select one:a. Hybrid Selling b. Direct Selling c. Indirect SellingChoose a product category that both you and your parents purchase (e.g. business, clothing, casual clothing, music, electronic equipment, shampoo). In which type of store do you typically purchase this merchandise? What about your parents? Explain why there is, or is not, a difference in your store choices.1- Identify from the following options the factor that forces the producers and the retailers to offer the best product and services to the customers. a. Product assortment b. Retail Competition c. Retail format d. Price promotion
- Which of the following is NOT of concern to the Marketing Manager in the development of a Marketing Strategy? 1. Customer service 2. The resulting manufactured cost of a new product 3. Selection of distribution channels 4. They all are The cluster of perceptions and attitudes potential customers have toward a product or offering is referred to as which of the following? 1. Value proposition 2. Customer perception 3. Goodwill 4. Brand Over the past one hundred years, product promotion has changed in one particularly substantive way. Which of the following best reflects this change? 1. It features more diversity 2. It has become more honest 3. It's moved from print to television 4. It has become more aspirational than informativeI need help with these two questions In the general merchandise retailing category, off-price retailers A.sell high volumes of merchandise, offer limited service, and charge lower prices B.offer a wide variety of merchandise and limited depth C.sell brand-name and designer merchandise below regular retail D.sell primarily food products The three main retail formats include all of the following except A.general merchandise retailing B.food retailing C.discount retailing D.non-store retailing(1) Do companies that deliver services rather thancreating tangible goods ever need to engage inresearch and development? Why or why not? (2) Whyis good customer support essential to the success ofmarketing and sales activities?
- 40- The mature retailers belong to which phase of the wheel of retailing? a. Trading-up phase b. Entry phase c. Selling phase d. Vulnerability phaseThe atmosphere in a retail store is carefully crafted to influence shoppers. Select a retailer that has both a physical store and an online store. Describe the elements of the physical store’s atmosphere, such as the colors, lighting, music, scents, and décor. What image is the store’s atmosphere projecting? Is the atmosphere appropriate given the store’s merchandise assortment and target market? Which elements of the physical store’s atmosphere are part of the online store’s atmosphere? Does the retailer integrate the physical store’s atmosphere with its online presence?Explain the concept of "atmospherics" in the field of retailing. Do you believe it has been valid in attracting you to enter a store at different stages throughout your life? Give an example where it has been or has not been effective for you. Describe where a major retail chain which has traditional brick and mortar retailing outlets has managed to keep the "tone" of the atmospherics the same in their E-Commerce retail outlet.
- The atmosphere in a retail store is carefully crafted to influence shoppers. Select a retailer that has both a physical store and an online store. Describe the elements of the physical store’s atmosphere, such as the colors, lighting, music, scents, and décor. What image is the store’s atmosphere projecting? Is that image appropriate given the merchandise assortment and target market of the store? Which elements of the physical store’s atmosphere are part of its online store atmosphere? Does the retailer integrate the physical store’s atmosphere with its online presence? Explain.Which of the following is a key strategic option of store retailers? a) Selective distribution () b) Online retailing c) Direct selling d) VendingPlease assist Based on a retail store that sells clothing for the age between 8 and 40 years .Describe your merchandise philosophy.