Keep Me Safe is an organisation that specialises in educating women about how to keep themselves safe. In recent times, they developed and is distributing a product called POW which can help, to a great extent, to ward off undesirable attacks. Given the nature and climate of what is happening in ‘Every Man Fi Himself Island’, this product seems very attractive. A. Describe THREE (3) functions that Keep Me Safe marketing channel members can perform.  B. Recommend TWO (2) consumer sales promotion tools to Keep Me Safe for use in promotion of its new product.  C. Suggest which channel would be BEST suited for distributing this new product across the island.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
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Keep Me Safe is an organisation that specialises in educating women about how to keep
themselves safe. In recent times, they developed and is distributing a product called POW which
can help, to a great extent, to ward off undesirable attacks. Given the nature and climate of what
is happening in ‘Every Man Fi Himself Island’, this product seems very attractive.


A. Describe THREE (3) functions that Keep Me Safe marketing channel members can
perform. 


B. Recommend TWO (2) consumer sales promotion tools to Keep Me Safe for use in
promotion of its new product. 


C. Suggest which channel would be BEST suited for distributing this new product across
the island. 

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