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- What functions does marketing perform, and why are they important in creating customer satisfaction?What is the Brand Loyalty in marketing? How to build Brand Loyalty? Why Brand Loyalty in marketing is so important? What are the most important elements of the Brand Loyalty? What is the relationship between Brand Loyalty and the consumers?What is customer lifetime value (CLV) and why is it important for marketing growth?
- What is marketing myopia for any company in the market? How can we stop it? Explain it with suitable exampleWhat do you think that the John Lewis brand means to consumers? Is this brand a strength or a weakness as the company moves forward?what is the role of marketing in creating and delivering customer value and which are the four forms of value?