PLEASE EXPLAIN THE IMAGE ATTACHED, THANK YOU retailer.Business-to-Business ChannelsMany countries house large industrial agent and merchant companies. Themanufacturer's marketing team selects those that reach the company's target marketmost effectively. Local conditions and considerations, including legal restrictions, theavailability of delivery systems, and the potential to create quality partnerships, affectthese decisions. International marketing channels may include a series of differentwholesalers and retailers. Facilitating agencies assist in various aspects of negotiation,financing, documentation, physical distribution, and warehousing of productsinternationally.International Marketing Channel Structures (5Cs) 1. CostSome costs are incurred when establishing the channel and choosingmembers. Some costs are associated with maintaining the system, whichtypically center on encouraging channel members to remain members of thesystem..2. CoordinationCoordinating the marketing efforts that must take place at each level ofthe system constitutes an important part of managing the internationalmarketing. Decisions are made as to what promotional and logistical activitieseach member will perform. Marketing channel coordination requires an efficientinternational distribution process.3. CoverageMarketers examine questions pertaining to the extent to which channelmembers cover certain territories. Channel member roles differ according to thecountry being served, and as a result, distribution strategies will likely vary fromcountry to country. When addressing coverage, international marketers considerintensive, selective, and exclusive distribution strategies.4. CooperationAlthough it is difficult to assess, channel leaders attempt to assess thecooperation of potential channel members prior to the formation of a formalizedmarketing channel. The reputation of potential members, along with evidence ofprevious marketing success in targeted regions or countries, becomes critical.The extent to which marketing channel members simply trust one anotherbecomes the primary determinant of cooperation between parties in a marketingchannel.55 PageDISTRIBUTION MANAGEMENT5. ControlChannel leaders can consolidate international distribution systems inorder to maintain better control and cooperation among channel members.International marketers lose some control over the physical movement of goodswhen goods are shipped domestically. Monitoring the movement of goods andensuring their safe delivery brings about extra expenses.

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Management of channels assists in making a distribution structure for selling and servicing…