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Discuss the elements of the marketing mix for Coca Cola. Use examples in your response.
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Solved in 3 steps
- What are the differences among needs, wants and demand? Which one is the most important for marketing planning? Why?What is the marketing plan outline for the board game candy landWhat are the current needs of each target market? Describe the target market in terms of demographic, geographic, psychographic, and product-usage characteristics. What changes in the target market are nanticipated?
- Describe what a shampoo manufacturer should do if he decides to pursue; Production orientation Product orientation Selling orientation Marketing orientation Societal marketing orientationWhat is marketing mix (four Ps) ?Develop a business model and design a customer-driven marketing strategy for this business focusing on the following thematic areas: 1. Identifying the market and motivating why you selected that particular market 2. Identify a need and motivate why it is a demand 3. What is your value proposition and why? 4. Motivate your strategy for customer attraction, retention, satisfaction and delight