What do you think that the John Lewis brand means to consumers? Is this brand a strength or a weakness as the company moves forward?

How can a company adjust its positioning strategy in response to market changes?

The cellular phone in the U.S. provides perhaps the most glaring recentexample of marketing’s failure to understand a technology’s emergent trajectories. While people are changing their communication patterns and social behavior as a result of the technology, cellular phone companies have been devising offerings and peddling marketing campaigns at painful odds with consumers’emergent behavior. How does this affect marketing and technology?

What are the key characteristics of companies experiencing Marketing Myopia?