We'll go over what an international marketing information system (IMIS) is and how it functions in this post.

Your lecturer has assigned you to present in class on the impact of culture towards global marketing. Prepare a short presentation script regarding how culture of a certain country has effects on the communication or promotion of the products/services, distribution of the products/services, and the products/services themselves Your lecturer has assigned you to present in class on the impact of culture towards global marketing. Prepare a short presentation script regarding how culture of a certain country has effects on the communication or promotion of the products/services, distribution of the products/services, and the products/services themselves

International Marketing is best defined by the following statement (choose the most accurate answer)   Question 20 options:   a)  The act of marketing across borders.   b)  Marketing between countries and within each country.   c)  Identifying, understanding and satisfying global customer needs better than the competition.   d)  Coordinating marketing activities   e)  It is a task of responding to the uncontrollable factors in a Form's environment, while manipulating the controllable factors.   f)  All of the above

Explain why customer segmentation is important in international marketing ( Note: you are not being asked to explain what customer segmentation is – only why it is important in international marketing.

analyze in detail the six key roles of marketing research and marketing information systems in identifying and describing potential market opportunities and market segments,with respect to international marketing

International marketing is more complex than domestic marketing. Provide three reasons why that is the case and support your answers with examples.

Make a list of 12 important things that must be taken into consideration when planning and developing strategies for an international promotion.

Next, let us assume that you are the marketing manager for a U.S. company, your company is interested in entering the selected country that you are comparing with the U.S. Identify a product/service that you are planning to introduce to this new country market, then explain why the company has to make the adaptations of the product/service due to the cultural differences between the two countries. Please justify.

The European/African/Middle East regions include perhaps the greatest diversity in income levels and cultures possible, providing daunting challenges for international marketing managers. Consider your textbook readings and lectures for this week and answer the following question. Explain how economic, political, geographic and cultural factors influence the size and nature of marketing opportunities in the European/African/Middle East regions.

Summarize by identifying 5 lessons you have learned about international marketing from Netflix’s experience.