Chapter6: International Management
Section6.1: Importance Of International Management
Problem 3CC: What has the role of the Internet had on international business?
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We'll go over what an international marketing information system (IMIS) is and how it functions in this post.
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Background
Market researchers must have the requisite skills and training to effectively gather data from varied cultures that must be considered, as well as language skills relevant to the economies under investigation.
All data obtained through internal reporting, marketing intelligence, and marketing research will be then analyzed and examined in order to discover market trends and market entry strategies for a certain sector or region in which the company wants to focus.
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