Review the following section from the article we previously covered, Experimenting in the Entrepreneurial VentureLinks to an external site. from the Harvard Business Publishing Coursepack. Minimum Viable Product MVP, section 2.3, step 3, pages 8-13.  Look at your Business Model Canvas Map. Do you have a minimum viable product? If so, can you refine it more? If  you don’t have one, what product would you like to provide to potential customers?  If you have not already, decide on a minimum viable product for your business and write about it in a document (at least 50 words). Consider the following prompts when writing about your product: What is your minimum viable product? Why did you choose this product? What kind of reaction do you believe you will have from your customers?

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Marketing Plan

A marketing plan is a roadmap used by a business organization to execute and track its marketing strategy. In other words, it is a set of specified actions intended to attract potential customers and clients and influence them to buy the product and services of the business organization.