Practical Management Science
6th Edition
ISBN: 9781337406659
Author: WINSTON, Wayne L.
Publisher: Cengage,
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You are required to generate an idea based on your opportunity recognition. From the idea, you need to prepare a feasibility analysis. Ice Cream Shop feasibility analysis should consist of the following information:
Part 1: Product/Service Feasibility
A.Product/service desirability
B.Product/service demand
Part 2: Industry/Target Market Feasibility
A.Industry attractiveness
B.Target market attractiveness
Part 3: Organizational Feasibility
A.Management prowess
B.Resource sufficiency
Part 4: Financial Feasibility
A.Total start-up cash needed
B.Financial performance of similar businesses
C.Overall financial attractiveness of the proposed venture
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