Assume the following to be Naked’s mission statement and answer the question that follows. “Our mission has always been clear: to build instant, honest, affordable insurance that people love.” Analyse Naked’s mission statement. Your answer should contain the following points: • Provide a brief introduction to the purpose of a mission statement. • Analyse Naked’s mission statement by applying the questions that should be answered by a typical mission statement. • Recommend valid changes Naked can make to their mission statement to make it more comprehensive. • Develop a mission that in your opinion, would be suitable for the Naked organisation.
Assume the following to be Naked’s mission statement and answer the question that follows. “Our mission has always been clear: to build instant, honest, affordable insurance that people love.” Analyse Naked’s mission statement. Your answer should contain the following points: • Provide a brief introduction to the purpose of a mission statement. • Analyse Naked’s mission statement by applying the questions that should be answered by a typical mission statement. • Recommend valid changes Naked can make to their mission statement to make it more comprehensive. • Develop a mission that in your opinion, would be suitable for the Naked organisation.
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Question
Assume the following to be Naked’s mission statement and answer the question that follows.
“Our mission has always been clear: to build instant, honest, affordable insurance that people love.”
Analyse Naked’s mission statement.
Your answer should contain the following points:
• Provide a brief introduction to the purpose of a mission statement.
• Analyse Naked’s mission statement by applying the questions that should be answered by a
typical mission statement.
• Recommend valid changes Naked can make to their mission statement to make it more
comprehensive.
• Develop a mission that in your opinion, would be suitable for the Naked organisation.
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