This is the background information and the bulletpoints are the parts of the question. MEANING MAKING: Investigate the meanings that arise from messages distributed by the mass media. For example, suppose that a message sent out over a television channel. The signal is received by many thousands of television sets, and it delivers the same data to each; that is, everyone who receives it is presented with exactly the same images and sounds. So, if different people take this text to have different meanings, these differences must arise within the minds of the people. For example, suppose that a message sent out over a television channel. The signal is received by many thousands of television sets, and it delivers the same data to each; that is, everyone who receives it is presented with exactly the same images and sounds. So, if different people take this text to have different meanings, these differences must arise within the minds of the people. Suppose, then, that the evening news reports an announcement that a large chemical company has decided to open a plant in a certain town. What different meanings might this message take on? To an unemployed worker it might mean _________________________________ To a real estate agent it might mean _____________________________________ To a member of the school board it might _________________________________ To the town council it might mean ______________________________________ To an environmentalist it might mean ____________________________________ To a school administration it might mean __________________________________ To lawyers it might mean ______________________________________________ To college students, like you, it might mean ______________________________________ To state representatives it might mean __________________________________ To touristic agencies it might mean _____________________________________ To airline agencies it might mean ______________________________________ To you it might mean _________________________________________________

This is the background information and the bulletpoints are the parts of the question. MEANING MAKING: Investigate the meanings that arise from messages distributed by the mass media. For example, suppose that a message sent out over a television channel. The signal is received by many thousands of television sets, and it delivers the same data to each; that is, everyone who receives it is presented with exactly the same images and sounds. So, if different people take this text to have different meanings, these differences must arise within the minds of the people. For example, suppose that a message sent out over a television channel. The signal is received by many thousands of television sets, and it delivers the same data to each; that is, everyone who receives it is presented with exactly the same images and sounds. So, if different people take this text to have different meanings, these differences must arise within the minds of the people. Suppose, then, that the evening news reports an announcement that a large chemical company has decided to open a plant in a certain town. What different meanings might this message take on? To an unemployed worker it might mean _____________ To a real estate agent it might mean _ To a member of the school board it might _ To the town council it might mean To an environmentalist it might mean To a school administration it might mean To lawyers it might mean ______ To college students, like you, it might mean To state representatives it might mean To touristic agencies it might mean _ To airline agencies it might mean To you it might mean _______________________________

Understanding Management (MindTap Course List)

10th Edition

ISBN:9781305502215

Author:Richard L. Daft, Dorothy Marcic

Publisher:Richard L. Daft, Dorothy Marcic

Chapter13: Managing Communication

Section: Chapter Questions

Problem 3GL

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This is the background information and the bulletpoints are the parts of the question.

MEANING MAKING: Investigate the meanings that arise from messages distributed by the mass media. For example, suppose that a message sent out over a television channel. The signal is received by many thousands of television sets, and it delivers the same data to each; that is, everyone who receives it is presented with exactly the same images and sounds. So, if different people take this text to have different meanings, these differences must arise within the minds of the people.

For example, suppose that a message sent out over a television channel. The signal is received by many thousands of television sets, and it delivers the same data to each; that is, everyone who receives it is presented with exactly the same images and sounds. So, if different people take this text to have different meanings, these differences must arise within the minds of the people.
Suppose, then, that the evening news reports an announcement that a large chemical company has decided to open a plant in a certain town. What different meanings might this message take on?

To an unemployed worker it might mean _________________________________
To a real estate agent it might mean _____________________________________
To a member of the school board it might _________________________________
To the town council it might mean ______________________________________
To an environmentalist it might mean ____________________________________
To a school administration it might mean __________________________________
To lawyers it might mean ______________________________________________
To college students, like you, it might mean ______________________________________
To state representatives it might mean __________________________________
To touristic agencies it might mean _____________________________________
To airline agencies it might mean ______________________________________
To you it might mean _________________________________________________

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