You attend hospitality career events held at UNLV to network and learn about internship opportunities for summer. Quadrant 1 Quadrant 2 Quadrant 3 O Quadrant 4
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- Explain briefly 1) Explain how hotels strategy faces at the same time pressures for cost reduction and pressures for local responsiveness .Define unique visitors?Explain the following based on CRM – Customer Relationship Management:Value PerceptionCurrent RealityQuality Customer DatabaseMultifunctional TeamsSystem Integration
- How could P&G build buzz or WOM for Tide Pods?Part 1: Assume you are about to purchase one of the following items: a cell phone, a computer or a vehicle. Think about the influence that your family or household members would have on you. Identify and discuss which role(s) different members of your family/household would play in this situation (ex. initiator, info gatherer, gatekeeper etc…). Use your own personal frame of reference to discuss the household dynamics that might influence your purchase decision. Be sure to also refer to consumer behaviour concepts and terminology Part 2: Again, referring to your own personal frame of reference, think about how you shop for grocery/food items. Create a positioning map for grocery stores in your local marketplace based on your perceptions. Be sure to include at least 3-5 stores and plot those brands on a map using 2 purchase criteria that you would use to compare different stores. Your answer should include a) positioning map b) explanation of the criteria you selected to evaluate the…Conduct a SWOT analysis for Swiitch Beauty. Please discuss and motivate atleast three (3) strengths, weaknesses, opportunities and threats for Swiitch. Case study attached as images