Q 7. “With the advent of various social media platforms and ever increasing number of internet users, role and influence of opinion leaders is increasing day by day. Many brands are running to close deals with these influencers to promote their products. On the other hand the Covid-19 pandemic has further boosted the usage of social media and hence the importance of social media influencers." In view of above statement do you feel a premium, lifestyle clothing brands like Raymonds and Burberry should go for promotion through social media influencers?

Q 7. “With the advent of various social media platforms and ever increasing number of internet users, role and influence of opinion leaders is increasing day by day. Many brands are running to close deals with these influencers to promote their products. On the other hand the Covid-19 pandemic has further boosted the usage of social media and hence the importance of social media influencers." In view of above statement do you feel a premium, lifestyle clothing brands like Raymonds and Burberry should go for promotion through social media influencers?

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter18: Personal Selling And Sales Promotion

Section18.2: Mistine’s Mystique: Great Promotional Strategies

Problem 1C

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