Coca-Cola has faced strong criticism for its operations in South India. Despite promoting different water sustainability initiatives, some analysists were of the opinion that Coca-Cola’s efforts to create an image of socially responsible company were nothing more than greenwashing. Do you agree with this criticism? Respond analysing the impact of Coca-Cola’s CSR strategy on different stakeholders. 650 Words

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Q1: Coca-Cola has faced strong criticism for its operations in South India. Despite promoting different water sustainability initiatives, some analysists were of the opinion that Coca-Cola’s efforts to create an image of socially responsible company were nothing more than greenwashing. Do you agree with this criticism? Respond analysing the impact of Coca-Cola’s CSR strategy on different stakeholders. 650 Words
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