Answered: What is the marketing mix (4 Ps) of…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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What is the marketing mix (4 Ps) of this advertisement of the Samsung Galaxy S22? Please no plagiarism and no paraphrasing. Also it’s about this advertisement nothing else.

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Step 1

Samsung's marketing strategy examines the brand using the 4Ps-covered marketing mix concept (Product, Price, Place, Promotion). There are various marketing tactics, such as pricing strategy, promotion planning, and product innovation. These commercial plans, which are based on the Samsung marketing mix, aid in the brand's commercial success.

Samsung's marketing strategy aids in the company's achievement of its corporate goals and objectives as well as a competitive market position.

To analyse Samsung's product, price, promotion, and distribution methods, let's start with their marketing mix:

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