What brand personality? (b) Why marketers

Outline how brands can increase involvement with customers,link the brand to hedonic needs,distinctive or novel ways,use celebrities,tell a story, build a relationship

Which societal group type influences an individual’s purchasing behavior?   Question 4 options:   a)  Primary group membership   b)  Societal membership group   c)  Influence membership group   d)  Reference group

Q) Use the Multi-attribute model to explain how a marketing manager of MG can change consumer’s attitude towards company’s brand by;                                                                     Capitalizing on Relative Advantage Strengthening Perceived Linkages Adding a New Attribute Influencing Competitor’s Ratings Use this comparison to strengthen your answer Attributes Importance Proton-SAGA MG- 5 Toyota – Yaris Comfort 6 7 9 10 Value for money 10 9 10 8 Styling 7 8 9 8 Road-Safety 9 9 9 7 Drive 6 7 8 8 Engine 5 7 8 10 Durability 8 6 7 10 Maintenance 4 5 5 7 Total 414 462 465

How does the froot loops company seem to respond to criticism of their brand for the advertisment of their product?

What is a brand community, and why is it of interest to marketers?