What brand personality? (b) Why marketers

Q: Q1. “Understanding of consumer decision process is very important for marketers. They can…

A: As the advancement of digital technology completely changes consumer behavior, businesses are…

Q: Which of the following targeting strategies results in cannibalization of products? Question…

A: Targeting strategies refers to the marketing strategies employed by the firms to select the…

Q: What step of the consumer decision making process is the outcome of a difference between actual and…

A: Consumer decision making is a complex process that individuals go through when evaluating,…

Q: How does e motorbike(lit C 1) use geographic segmentation and Psychological segmentation?

A: Market Segmentation is to split up the market into groups of similar and different characteristics.…

Q: Why do marketers use perceptual maps in product positioning decisio

A: Perceptual mapping is a diagrammatic method utilized by marketers trying to outwardly show the view…

Q: What are the impacts of Aesthetics & Visual Fluency in Consumer's Buying Decision? And examples…

A: Aesthetics and visual fluency refer to the visual appeal and ease of understanding of a product or…

Q: Elaborate motivation, lifestyle and reference groups factors that may influence an end customer in…

A: There are various factors that affect the purchasing behaviour of the customer for buying a…

Q: How is Alexa Echo devise use

A: Alexa (Amazon) Echo is a smart speaker by Amazon. It is a voice assistance device which means it can…

Q: How will a soft drink company will cater the target audience during covid-19 situation by using…

A: Brand elements can be explained as the elements that are used to identify or differentiate between…

Q: 1) in your own words how does the hegomony concept relate to the poodle skirt in the 1950s?  2) in…

A: 1) The concept of hegemony refers to the dominance of one group over others in society through the…

Q: Discuss a new product idea based on the map

A: One potential product idea that could be based on the freedom of choice is a customizable…

Q: what is coca cola range of its brand elements used in the firm’s marketing programme? what is…

A: Marketing is an activity that the firm takes up to make customers. It includes branding,…

Q: Please do not give solution in image format thanku Activity 2 Consumer Behaviour and Decision…

A: From the provided table of consumer behavior and decision-making activity, we will identify and…

Q: Discuss the activities that takes place in Business Markets and the processes associated with…

A: Business markets are very different from consumer markets, not only in terms of the products and…

Q: Marketing question - indentify the major psychological influences on consumer behaviour.

A: Introduction: Consumer behavior determines the paths that a consumer will take in order to reach a…

Q: How does category management helpretailers?

A: Rather than viewing a retailer's offering as a collection of individual products, category…

Q: 2. What sensory cues do you strongly associate with brands? Stores?

A: Sensory branding has the potential to boost brand advocacy, increase customer loyalty, and create an…

Q: You have been hired by a resort/hotel and they want to create some targeted advertisements to a…

A: In order to sell the products or services to customers, every company targets a specific segment of…

Q: Critics say marketing games manipulate customers into givingaway an increasing amount of personal…

A: Gamification is a process to convert any process into a game. It applies the principle of gaming…

Q: write a brand positioning statement of a soft drink company considering covid-19 situation

A: Like friends across worldwide food and refreshments, the sodas business has been hard hit by the…

Q: parle g is a brand how to explain?

A: Parle Products Private Limited is a food manufacturing company based in India. It is the owner of…

Q: Which of the following best illustrates positioning for product attributes? Select one: O a The…

A: Positioning is a marketing strategy of creating an image in the consumers' minds regarding a product…

Q: 26) Explain Market Segmentation Theory.

A: Market segmentation theory describes the fact that short-term and long-term interest rates are not…

Q: about Lauren and Polo be activated?

A: Consumer knowledge about Lauren and Polo be activated during the pandemic period times when the sess…

Q: Question# 2: Find three ads (print or TVC’s) bearing Product-specific segmentation

A: Product-specific segmentation is based on the benefits a customer seeks while buying a product.…

Q: What is Customer Perceived Value? Is it important? Why or why not? What are determinants of Customer…

A: Customer perceived value: Customer perceived value refers to the customers perception about an…

Q: The consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang…

A: Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below –…

Q: strategies fc ence betwee: of diffor

A: The consumer decision-making process is the process by which purchasers become aware of and…

Q: What is segmentation bases (variables)?

A: Market segmentation ordinarily includes framing gatherings of comparable individuals. The attributes…

Q: WHAT IS THE MAJOR SPECIFIC PURCHASE THAT YOU MADE RECENTLY?  What type of buying decision was it?

A: Consumer behavior can be described as the behavior or habit of a consumer which he shows while…

Q: Is price an important aspect of the segment’s attitude toward the brands in the product category?

A: Firms price their products in different ways. Correct pricing for the services and products provides…

Q: What are the: • problem recognition, • information search • alternatives evaluation • purchase…

A: Problem Recognition is the first step in the consumer decision-making process. It occurs when a…