UK gym company Fast Fitness operates in over 100 countries, and Australia is being considered as a potential new market for Fast Fitness. As the marketing manager for Fast Fitness you have decided to research the Australian market. You have identified office workers in the two major cities of Sydney and Melbourne as your target market. Discuss two micro environments that may impact Fast Fitness in this market that you would consider when formulating your marketing strategies
Breakeven Analysis
Break Even Analysis is a term used in business, cost accounting and economics. It refers to a point where the total cost incurred becomes equal to the total revenue earned. Break Even Analysis determines the number of units to be sold to earn the revenue required to cover the total costs. Total cost is a sum total of fixed and variable costs.
Process analysis
The term process analysis can be defined as breakdown of production process into different phases that converts inputs into output. A series of routine activities are incorporated using organizational resources with a view to achieve operational excellence.
Question 3: (7 marks)
UK gym company Fast Fitness operates in over 100 countries, and Australia is being considered as a potential new market for Fast Fitness.
As the marketing manager for Fast Fitness you have decided to research the Australian market.
You have identified office workers in the two major cities of Sydney and Melbourne as your target market.
Discuss two micro environments that may impact Fast Fitness in this market that you would consider when formulating your marketing strategies (250-300 words)
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