ou have three tickets to a Celtics game on a night that you are going to be out of town (so the value of unsold tickets is zero to you). There are only four possible buyers of a Celtics ticket. The table below lists the respective reservation prices of these four possible buyers: Customer                    Reservation Price 1                                  $25 2                                  $35 3                                  $50 4                                  $60 a) How much revenue can you generate using the English auction mechanism from the sale of the first ticket? [Bids ca

Managerial Economics: A Problem Solving Approach
5th Edition
ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Chapter18: Auctions
Section: Chapter Questions
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You have three tickets to a Celtics game on a night that you are going to be out of town (so the value of unsold tickets is zero to you). There are only four possible buyers of a Celtics ticket. The table below lists the respective reservation prices of these four possible buyers:

Customer                    Reservation Price

1                                  $25

2                                  $35

3                                  $50

4                                  $60

a) How much revenue can you generate using the English auction mechanism from the sale of the first ticket? [Bids can be made in increments of $1.00]

b) How much revenue can you generate using the English auction mechanism from the sale of the second ticket? [Bids can be made in increments of $1.00]

c) How much revenue can you generate using the English auction mechanism from the sale of the third ticket? [Bids can be made in increments of $1.00]

d) How much total revenue can you generate using the English auction mechanism from the sale of the three tickets?

e) How much revenue can you generate if you charge a single price of $25 for the three tickets?

f) How much revenue can you generate if you charge a single price of $35 for the three tickets?

g) How much revenue can you generate if you charge a single price of $50 for the three tickets?

h) How much revenue can you generate if you charge a single price of $60 for the three tickets?

i)  Which of the following prices fetches you the highest revenue if you charge a single price for the three tickets?

j) You can sell the tickets by using a single price for the tickets, or you can invite bids using an English auction to sell your tickets. Which pricing strategy should you choose?

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