Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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In the selling process, which of the following statements is true of developing and proposing solutions?
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- 1. Give two examples of companies treating other companies as mere means. Make sure the examples are new, meaning the examples are not from the lecture or reading. Be sure to explain why you think a company is being treated as mere means. 2. Give two examples of customers treating companies as a mere means. Make sure the examples are new, meaning the examples are not from the lecture or reading. Be sure to explain why you think the companies are treated as a mere means.arrow_forwardThe ratings of proposals must be consistent with the narratives provided by the Source Selection Board. Explain the risks associated with inconsistency between the ratings and the narratives.arrow_forwardProvide the following analysis: 1) an analysis of the target audience; 2) your purpose in writing; 3) the product/channel you chose and why. Explain what kinds of visuals you might use in this sort of document. Then, also write the complete message. Scenario You are an Assistant of a local tech company -Tangley Academy. It seems that one staff member is taking orders for her handmade pot holders and always has samples on display in the office. There is even a staff Facebook page; people are always on there, discussing their iphones or selling used electronics. In fact, a staff member is running a photography business out of their cubicle. Even if the workplace is relaxed, all this buying and selling seems to be a distraction and a problem that is even causing conflicts over money and services that are not work-related. You want to convince your co-workers that the use of the workplace for home-based businesses has to be changed. You want to suggest that the other "business ventures"…arrow_forward
- Please do not give solution in image format thanku When first meeting a buyer, you should always: A. Schedule a follow-up meeting in case your meeting gets unexpectedly cut short. B. Shake hands and introduce yourself, then ask what product(s) they are currently using. C. Shake hands and introduce yourself, make short simple small talk, then ask to take notes. D. Start asking problem questions.arrow_forwardWhich of these is a way that negative reviews of their products can help a company? Group of answer choices Consumers know to ignore complainers, so negative reviews actually make them feel more positive toward a company. Negative reviews show that the product is real. Consumers may learn a product is not right for them before ordering it, which lowers the cost of returns. Negative reviews give product evangelists the opportunity to challenge naysayers. Negative reviews help "humanize" a company; after all, everybody makes mistakes from time to time.arrow_forward1. Is it possible to make sound marketing decisions without marketing research? What advantages does research offer to the decision maker over seat-of-the pants decision making?2. What is the problem with “normal thinking?”requirements: minimum of 200 words. APA style in text citations and list referencesarrow_forward
- 1. Make a recommendation a.Based on a clear and compelling rationale for choice, recommend one of the two proposed solutions, which should best address Hālau Online’s main problemarrow_forwardDevelope the Organizational Development proposal, conduct research, collected data, and diagnosed the problem for Emcure pharmaceutical. Develop a comprehensive presentation suitable for delivery to senior leaders in the pharmaceutical organization . Your narrated presentation will include: Introduction to the Proposal Section 1: Organizational Setting Section 2: Problem Diagnosis Section 3: Proposed Intervention Section 4: Action Plan for Change Summary Referencesarrow_forwardMake a thorough at least a large paragraph posting in response to ONE of the prompts below. Do you think people buy products or the “ideas” of the product? In essence, are products ideas? Explain how the term quality has been used to differentiate products in the automobile industry in recent years. What are some makes and models of automobiles that come to mind when you hear the terms high quality and poor quality? Will the automobile industry and some of its lead brands be able to recover their quality image after the scandals of deceit in recent months and years? How has digital media changed consumer behavior? What do you believe will be the biggest changes in consumer behavior because of this new way of connecting with customers?arrow_forward
- e. relationships with customers. QUESTION 20 The time lag between the performance of marketing activities and their results O a. increases the likelihood of having a successful marketing mix. O b. facilitates the ability to measure performance. O c. limits the amount of money to be spent on measurement. O d. increases the chance of accurate measurement. e. limits the marketing manager's ability to measure the effectiveness of marketing activities. Click Save and Submit to save and submit. Click Save All Answers to save all answers. Save All Ans DII Prt Scn F8 Home F9 End F3 F4 F5 F6 F7 2$ &arrow_forwardThe Green Clean Company is a start-up that aims to provide environmentally friendly cleaning services to residential and commercial customers. As a consultant, you have been approached by the company's founders to help them develop a comprehensive business proposal. They have identified their target market, competitors, and unique selling points, but they need your expertise to create a compelling and viable proposal. Question: Based on the information provided, outline the key components that should be included in The Green Clean Company's business proposal. Discuss the importance of each component and provide recommendations on how to effectively present them to potential investors or stakeholders.arrow_forwardWhy are proposals, whether informal or formal, so important to businesses? How do proposals differ from other types of business reports?arrow_forward
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