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n the selling process, which of the following statements is true of developing and proposing solutions?​   Question 18 options:   a)  ​Often, customers are more likely to remember what salespeople say than how they present themselves.   b)  ​It is better to depend on a formal presentation than on a salesperson's ability to handle customer objections.   c)  ​The quality of both the sales proposal and the presentation can make or break the sale.   d)  ​The immediate step after presenting the sales proposal is the final purchase transaction.

n the selling process, which of the following statements is true of developing and proposing solutions?​   Question 18 options:   a)  ​Often, customers are more likely to remember what salespeople say than how they present themselves.   b)  ​It is better to depend on a formal presentation than on a salesperson's ability to handle customer objections.   c)  ​The quality of both the sales proposal and the presentation can make or break the sale.   d)  ​The immediate step after presenting the sales proposal is the final purchase transaction.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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In the selling process, which of the following statements is true of developing and proposing solutions?​
 

Question 18 options:

 

a) 
​Often, customers are more likely to remember what salespeople say than how they present themselves.
 

b) 
​It is better to depend on a formal presentation than on a salesperson's ability to handle customer objections.
 

c) 
​The quality of both the sales proposal and the presentation can make or break the sale.
 

d) 
​The immediate step after presenting the sales proposal is the final purchase transaction.
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