5. Which of the following is not the functions of public relations (PR) in marketing? A. Publicizing specific product (product publicity) B. Creating and placing newsworthy information in the news media to attract attention of a person, product, or service (Press relations) C. Creating customers awareness about your products and services (advertising in media/non personal) D. Working with donors or members of non-profit organizations to gain financial or volunteer support Development 6. The informative advertising aims which one of the following? A. Communicating customer value B. Building a brand and company image C. Telling the market about a new product D. All of the above

One of the major advantages of publicity is that it: a) gives marketers the maximum possible control over the message. b) has greater power as compared to other mediums to stimulate an immediate desire to buy the product. C targets the intended audience more accurately than other promotional tools C) is often viewed bv consumers as more credible than advertising.

Nicholas Anderson, a marketing specialist for a manufacturer of microwaves, is looking for ways to reach potential customers who typically avoid advertisements. Which of the following would be the most economical and effective promotional tool for Nicholas to use?

Brenda wants her firm’s marketing communications to be more carefully targeted in order to increase customers’ receptivity to the firm’s marketing messages. To achieve this goal, Brenda will likely turn to   A)   sales promotions.             B)               C)   public relations.            D)   price reductions.            E)   direct marketing.

Describe the type of media that might be most suitable for promoting: (a) tomato soup, (b) greeting cards, (c) a business component material, and (d) playground equipment. Specify any assumptions necessary to obtain a definite answer.  

Which of these is not a characteristic of advertising? O a. Does not include online forms of marketing communication O b. Non personal in nature O c. Paid by sponsor O d. Objective is to inform, persuade and remind Clear my choice Converse shoes wants to divide the market using psychographic segmentation. Which of these characteristics are classified as psychographic variables? O a. Income, purchasing power and employment O b. Age, gender, location O c. Lifestyles, attitudes and habits O d. Statistics, environment conditions and politics

1. Marketing automation is the practice of A. allowing machine learning and artificial intelligence systems to create the content of marketing communications B. systematically personalizing marketing communications across a variety of targets based on pre-set rules or actions C. outsourcing major marketing decisions and execution to agencies D. allocating marketing expenditures based on automated systems   2. A measure of the percentage of individuals who make a purchase after visiting the landing page of an online retailer A. conversion rate B. click- through rate C. impressions D. call-to-action