Question: Read the below paragraph and write a review beyond agreeing or disagreeing with the paragraph  I think it would be most beneficial for our marketing to be deep and cultivate long term relationships. Having a deep long-term relationship with a customer will create brand loyalty. After a customer is loyal to our brand this said customer will proceed to market our company through word of mouth. Potential customers will believe anything that the loyal customer will say before any of our marketing campaigns. So, creating a deep long-term relationship will not only keep the customer coming back but also will have their friends coming as well. The temporally efficient plan can create a rush of new customers and create instant revenue. Once that rush dies down customer might return once or twice, but it will not create a constant flow of customers

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Question: Read the below paragraph and write a review beyond agreeing or disagreeing with the paragraph 

I think it would be most beneficial for our marketing to be deep and cultivate long term relationships. Having a deep long-term relationship with a customer will create brand loyalty. After a customer is loyal to our brand this said customer will proceed to market our company through word of mouth. Potential customers will believe anything that the loyal customer will say before any of our marketing campaigns. So, creating a deep long-term relationship will not only keep the customer coming back but also will have their friends coming as well.

The temporally efficient plan can create a rush of new customers and create instant revenue. Once that rush dies down customer might return once or twice, but it will not create a constant flow of customers. The hype will die down and customer flow will slowly diminish. Then back to square one with creating a new marketing plan. Temporary efficient plans are effective but tend to happen with startups or new companies. 

I think that a deep long term marketing plan can save a lot of time for marketing teams. This time they can be spent on how to create the experience more enjoyable for customers, different deals for customers, and how to make the store overall succeed more. Instead of making a marketing plan every quarter trying to get more customers in the door. The long-term relationship is better route for a seasoned company that is staying in the market for a while and wants to beat off any competitors.

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