1. Give two examples of companies treating other companies as mere means. Make sure the examples are new, meaning the examples are not from the lecture or reading. Be sure to explain why you think a company is being treated as mere means.  2. Give two examples of customers treating companies as a mere means. Make sure the examples are new, meaning the examples are not from the lecture or reading. Be sure to explain why you think the companies are treated as a mere means.

A health club is offering special rates to all incoming freshman at a local college. The health club's marketing director will send out a formal communication to all the incoming freshman parents prior to the start of the fall semester. Which form of communication should the marketing director use? memorandum O instant m sage O short message service text message letter

Which of the sales promotion tools described in the chapter would be best for stimulating sales of the following products or services? (a) A dry cleaner wanting to emphasize low prices on washed and pressed dress shirts, (b) Gummy Bears new black cherry flavour, (c) Procter & Gamble s efforts to bundle laundry detergent and fabric softener together in a combined marketing effort, and (d) A company that wants its customers to aid in developing a new jingle.

A. If a company’s production rate (supply) could not keep up with the demand for its product by customers, the company would most likely from the following: a. Lower the price b. Increase promotion c. Hire temporary production employees d. Add new features to the product   A. If a company’s production rate (supply) exceeds the demand for its product by customers, the company would most likely from the following: a. Hire temporary production employees b. Lower finished goods inventory levels c. Increase overtime for full time production employees d. Add new features to the product

Demand Planning   In a consensus meeting, who are the primary attendees? Marketing manager and sales Demand planner and production planner Demand planner and sales person None of the above

1. Many of us are not comfortable selling or don’t think we would be a good sales person. Find a video on a sales technique or process that they are comfortable with and would believe in. Provide the link to the video and write a 1-2 paragraph overview of the video and tell why you liked this sales technique.

Critical Thinking In the buying center, the gatekeeper controls information flow to others in the center. Thus, the gatekeeper determines which possible sellers are heard and which are not. Does the gatekeeper have too much power? What policies might be implement- ed to make sure that all possible sellers are treated fairly?

When calculating the marketing ROI, a.it is relatively straight forward to estimate the profit from as well as the investment that goes into a marketing initiative since marketing initiatives are not very complicated. b.it is easy to estimate the profit from a marketing initiative but difficult to estimate the investment that goes into it. c.it is difficult to estimate the profit from as well as the investment that goes into a marketing initiative. d.it is difficult to estimate the profit from a marketing initiative but easy to estimate the investment that goes into it.   Which one?