Which of the following is the most likely circumstance for a company to decide to do little or no test marketing? O a. when management lacks confidence in the marketing strategy O b. when management lacks confidence in the new product Oc when the product has no substitutes and is new in its category O d. when the costs of developing and introducing the product are low O e. when the new product requires a major investment hp

Which of the following statements is accurately reflects the empirical findings about the relationship between a salesperson’s customer orientation and value-based selling.  A salesperson’s customer orientation encourages them to adopt value-based selling practices. A salesperson’s use of value-based selling decreases their sales performance. A salesperson’s use of value-based selling encourages them to adopt a customer orientation. A salesperson’s customer orientation directly increases their sales performance.

Assume you are modeling a rapidly growing company that is currently losing money. Which type of analysis would help you forecast future profitability? a. Reverse DCF b. Same store sales c. Unit economics d. TAM

on Clear my choice What can a successful brand promise do? Select one: O a. Provide a high-quality image. O b. Make the product unique for each customer. O C. Clarify the business processes. O d. Communicate an enticing benefit. Which of the following is not commonly associated

Kenyi is a recent college grad. His friends always ask for his advice first when buying new products, particularly technology products. When Kenyi recommends a product, the news spreads rapidly by word of mouth. Kenyi is most likely

A hospital always required physicians to write patient notes on their chart every time they saw them. Now they can update patients' charts on computers or even on the cell phones. This represents which type of innovation? Multiple Choice marketing dynamically continuous continuous discontinuous promotion X

Which of the sales promotion tools described in the chapter would be best for stimulating sales of the following products or services? (a) A dry cleaner wanting to emphasize low prices on washed and pressed dress shirts, (b) Gummy Bears new black cherry flavour, (c) Procter & Gamble s efforts to bundle laundry detergent and fabric softener together in a combined marketing effort, and (d) A company that wants its customers to aid in developing a new jingle.

Which of the following statements BEST describes the purpose of a teability Income policy? A It is used to pay for hospital, medical, and surgical expenses if a senous disability occurs It is designed to supplement Medicare Part A benefits It is used to pay for an insured's normal living expenses if the insured becomes disabled It is designed to supplement Workers' Compensation benefits B C OD.

Multipule choice questions? Just mark the Correct Answers and there is  no need to exlain It !

Assume you are in an organization that is experiencing difficulty competing with others within a particular industry as a result of the entry of several new competitors into the market. You have been tasked by the organization's leadership with developing a creative marketing solution. Utilize deductive arguments to support the proposed solution. The response should include one of the following:  hypothetical syllogism, categorical syllogism, argument by elimination, an argument based on mathematics, or argument from the definition.