Marketing managers must be cognizant of the unique characteristics of services: intangibility, inseparability, variability, and perishability. How does each of these characteristics potentially impact the development and execution of marketing plans?
Marketing managers must be cognizant of the unique characteristics of services: intangibility, inseparability, variability, and perishability. How does each of these characteristics potentially impact the development and execution of marketing plans?
Chapter13: Services Marketing
Section: Chapter Questions
Problem 2DYMP
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Marketing managers must be cognizant of the unique characteristics of services: intangibility, inseparability, variability, and perishability.
- How does each of these characteristics potentially impact the development and execution of marketing plans?
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