Marketing managers must be cognizant of the unique characteristics of services: intangibility, inseparability, variability, and perishability.  How does each of these characteristics potentially impact the development and execution of marketing plans?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
Section: Chapter Questions
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Marketing managers must be cognizant of the unique characteristics of services: intangibility, inseparability, variability, and perishability. 

  1. How does each of these characteristics potentially impact the development and execution of marketing plans?
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing