Explain the “flower of service” concept and identify each of its petals. What insights does this concept provide for service marketers? Give an example to support your explanation
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Explain the “flower of service” concept and identify each of its petals. What insights does this concept provide for
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- How do service elements contribute to building long-term relationships with customers?Though goods and services are both types of products, they present different marketing challenges. Using a service with which you are familiar, identify how unique characteristics of services in general are manifested for your service. Develop recommendations for marketing the service that can overcome the marketing challenges related to these service characteristics.explain service marketing event and give an example
- Explain the three-stage model of service consumption. Provide an example to support your discussionWhat are internal and interactive marketing? Give an example of how a specific firm or organization might use these concepts to increase the effectiveness of its services. How might these concepts be linked to services differentiation?Discuss the different dimensions of service quality? How do the five dimensions of service quality play a role in customer satisfaction?
- What service marketing strategies should a service chain adopt to garner the following benefits: control, consistency and maintenance of image?How do service organizations make decisions on place and time of service delivery? Give examples to support your pointsEnumerate and briefly explain factors affecting the service expectations