potify is a Swedish audio streaming and media services provider. Uber is a transportation network company, well-known for its ride-hailing taxi app. It has no human operators taking bookings. Spotify and Uber are two companies that have partnered to provide stereo control to Uber customers. Not every Spotify consumer uses Uber, nor does every Uber rider have a Spotify account. The current strategy allows each company to pursue prospects from the other’s existing customer base, all while continuing to promote both products. The current strategy adopted by the company is ___________________. Select one: a. Licensing agreement b. Strategic Alliance c. Joint Venture d. Export-import

potify is a Swedish audio streaming and media services provider. Uber is a transportation network company, well-known for its ride-hailing taxi app. It has no human operators taking bookings. Spotify and Uber are two companies that have partnered to provide stereo control to Uber customers. Not every Spotify consumer uses Uber, nor does every Uber rider have a Spotify account. The current strategy allows each company to pursue prospects from the other’s existing customer base, all while continuing to promote both products. The current strategy adopted by the company is ___________________. Select one: a. Licensing agreement b. Strategic Alliance c. Joint Venture d. Export-import

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter18: Personal Selling And Sales Promotion

Section: Chapter Questions

Problem 2DYMP

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