In this chapter, we learned that the characteristics of services are intangibility,perishability, variability, and inseparability. Explain each of these characteristics and how they create challenges for marketing services.
In this chapter, we learned that the characteristics of services are intangibility,perishability, variability, and inseparability. Explain each of these characteristics and how they create challenges for marketing services.
Chapter13: Services Marketing
Section: Chapter Questions
Problem 2DYMP
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In this chapter, we learned that the characteristics of services are intangibility,
perishability, variability, and inseparability. Explain each of these characteristics and how they create challenges for marketing services.
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