Listen to Michael Jackson's song entitled "Man in the Mirror." Based on the song, when does our own image become that of our neighbors'? Write your answer below.
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- Considering a bussiness 1- write down any questions that you wanna investigate among your costumers Note: make sure to include the following personal characteristics: Age, Gender, Education level, Height, Weight, Marital StatusDiscuss and identify demographics and psychographics question I have a fair grasp of the subject but am not able to put it in words or compile it properly Discuss and identify demographics and psychographics for one of the four pairs Select only one – Porsche automobile and Ford pickup trucks – Dial soap and Neutrogena soap – Southwest Airlines and American Airlines – Wal-Mart and NordstromWhat is the zone of indifference?
- 14-1 Barbie Dolls and AccessoriesWhy might Mattel set a much lower margin on its Barbie dolls than on the accessories for the dolls?Read the caselet and answer the question : The perfume industry, as fragrant as it may seem, is a multi-billion dollar industry, where many firms spend a sizeable amount of money to create awareness. This market has gained significance and become bigger with each passing day, as developing markets opened their economies to global players. They sponsored a lot of beauty pageants, and in turn, many were won by women from these economies. The concept of being beautiful and appealing was promoted through huge celebrity endorsements. The advertisement tag-lines “Fragrance has a character”, “fragrance has an identity”, and “fragrance has an appeal”, flourished, Marquee names like Yardley, Fragonard, Davidoff , Calvin Klein , Titan, Chanel, The Body Shop, Burberry, United Colors of Benetton, Elizebeth Arden, Hugo Boss used these tag-lines to enter the perfume business. They spent huge amounts on creating their brand presence and niche. Many others lined up to capture a small market share…Please answer the following 1-5
- Case 2-1.Self-Concept, Self-Congruency Theory and Consumer Behavior:Take some time for introspection. Thinking deeply, write a description of the characteristics [core beliefs, psychographics (activities, interest, and opinions)], etc. that define your actual self. What products, and what specific brands have you bought in certain product categories that reflect your actual self? Do the same thing as you did in question two, except do this for your ideal and possible selves. Since as a student you may not have the financial resources to have already bought many of these products, don’t place any emphasis on whether or not you can currently afford these products and brands; what would you buy, if you could, to reflect these aspirational selves.The type of consumer’s motives and personality in the Burger King ad "BK Super Seven Inches" according to: 1- Freud theory. 2- Neo-Freud theory. 3- Trait theory.1. Does the information posted on the Internet have a sufficient level of credibility to influence consumer views? Justify! Please write on paper
- Identify 2 ways a business would react to the falling sales of the chocolate barswhat was Becker' s conclusion regarding the relationship between income and household size?With more than a third of American children and adolescents overweight, you would think that Mattel’s slender Barbie doll would be a good role model for little girls. Not so, according to some critics. If Barbie was a real woman, she would have less than 17 percent body fat, a neck too thin to hold her head up, a waist too small to house a full liver and intestines, and ankles and feet too tiny to walk. One group of researchers estimated the likelihood of a woman having Barbie’s body at one in 100,000. Yet some women strive for impossible bodies, with more than 20 million suffering from eating disorders such as anorexia and bulimia. Other research has shown that 40 to 60 percent of preadolescent girls are concerned about their weight, and almost 70 percent of elementary-age girls who read magazines say the pictures of thin models influence their perceptions of an ideal weight. Statistics like these cause consumer advocacy groups such as the Campaign for a Commercial-Free Childhood…