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Define omni-channel retailing. How are retailers responding to the omni-channel consumer?
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Solved in 2 steps
- Choose three different online retailers and highlight two examples of differentiation in each.Explain your understanding on e retailing and what are the implication for e-retail marketing strategy.Given a manufacturer’s goals for retailing their products, determine the mosteffective retail strategy.
- Retailers are part of the company environment that influences marketing decisions. Select one: O True O FalseDiscuss how retailers can use the insights from mystery shoppers (shoppers pose as regular customers while reporting and evaluating their experiences) to alter their marketing strategy.In online retailing, how are the marketers response to the issues in developing their marketing strategy?