1. Market segmentation is the analysis of the external environment and the internal company environment. 2. Description of the product or service being marketed is known as pricing strategy.
Q: What is modular learning, and how does it differ from traditional learning?
A: modular learning encompasses the development of learners ’ progress which enables tutorial practices...
Q: Comment on this statement: “The only distinction among merchant wholesalers and agents and bro- kers...
A: In a Three-level distribution channel system, the producer of the goods makes use of agents or broke...
Q: Grifols is a global healthcare company that since 1909 has enhanced the health and well-being of peo...
A: Running a global business requires a lot of synergy at the upper management level. Being in multiple...
Q: What is meant by attention? What determineswhich stimuli an individual will attend to? How domarkete...
A: In marketing, firms use different marketing strategies to increase their sales and profits. They do ...
Q: Explain the importance of population trends on retail planning.
A: Retail planning is a process of sequential process an organization goes through in order to have a s...
Q: Question. ,- represents the customers switching A real transition between two different coffee chain...
A: Transition Marketing challenges the common belief that marketing in developed countries is often bet...
Q: Model of Consumer Behavior and factors that affects its buying behavior.
A: Who is a consumer? Any individual who purchases goods and services from the market for their end ...
Q: Playstation 1 was the first try on the home videogame console of what company?
A: The playstation was generally called as PS1 and one of the most well known and famous video games in...
Q: Absolut, a vodka brand, marketing team analyzed the market of vodka drinkers, then broke it down by ...
A: The Vodka absolute brand marketing team has analysed the market if vodka drinkers, as for a brand it...
Q: Explain the use of marketing ROI, metrics, and dashboards in evaluating marketing programs.
A: Every company try to manage its operations and invent new solutions on customer's problems without g...
Q: How have advertising agencies changed to facilitate the use of IMC programs?
A: IMC involves the integration of all the marketing tools such as advertising, sales promotion, public...
Q: How does a knowledge of information processingassist the manager in the following?a. Formulating ret...
A: Information is today's asset for any company. It is freely available today due to the internet. Info...
Q: PLEASE help we need the following in our ASSESSMENT our business/product is CANDLE LAVANDER SCENT ou...
A: A business method is a set of actions taken by a group to accomplish a specified purpose. Each phase...
Q: What is one benefit of Communication Networks and one implication of not applying networks in this i...
A: Communication is most important pillar of success of any team. It is sharing of ideas and thoughts b...
Q: Rosewood hotel; a five (5) star hotel was established on the 6th of April, 2016 in Ghana. The hotel ...
A: Marketing executive- A marketing executive is a professional who organizes, develops and supervises ...
Q: Explain interpretation, the factors that affect it, andthe resulting marketing implications
A: Marketing communication is the message which the company wants to convey to the customers so as to e...
Q: brands have a set of human traits associated with them. Marketers try to understand how consumers pi...
A: Branding is the marketing technique where the company try to create a unique image of the entire com...
Q: The advent of MTV in 1981 was significant chiefly because it: 1) Changed the focus of popular music ...
A: Option (2) is incorrect because It has nothing to do with MTV broadcasting, which has a completely d...
Q: The following question refers to the second article in the packet, "Lowe's is Placing Design Top of ...
A: When functioning in a commodity based or a service business the differentiating factor for an offeri...
Q: Create a porters value chain for a newly designed app
A: Porter's Value Chain Model is a corporate strategy tool for analyzing the value chain of a firm. Por...
Q: Write a reflection/ insights about the essay: NETFLIX IGNITES GROWTH THROUGH INTERNATIONAL EXPANSIO...
A: Every company try to provide consumers with products and services which will act as solutions on the...
Q: Describe one or two lessons from Lockheed Martin’s Skunk Works that can be applied to implementing m...
A: Lockheed is an aircraft company. Skunk Works was the name given to secret mission of this company, w...
Q: Answer the questions given below by encircling the letter of the correct answer. 1. The entrepreneur...
A: Due to strict adherence to the guidelines of Bartleby, while answering the question, we are allowed ...
Q: Losing a customer once means losing the entire stream of possible purchases that the customer would ...
A: Retaining the existing customers and acquiring the new ones is one of the most important aspects of ...
Q: Please help this is just an assessment Our company Name is HEALTHY BATH COMPANY and our Product is ...
A: Marketing strategy is a long-term, forward-looking approach and overall game plan for any organizati...
Q: Suggest TW0 (2) methods that an operations manager can adapt to enhance their customers' waiting exp...
A: Two methods that an operation manager can adapt to enhance their customers' waiting experience are a...
Q: M1
A: Talking about the direct marketing then, it eill help the organisation in creating awareness about t...
Q: Which of the following statements is true with respect to surveys as a research method? O a. all of ...
A: Survey is one of the type of research method through which researcher collects the data from the par...
Q: Chapter 7 discusses influencers.a. Who are likely to be the influencers for Tide Pods?b. How can P&a...
A: Consumer will make the purchasing decision based upon various factors. For high valued products they...
Q: How can a marketer use knowledge of referencegroup influences to develop advertisingstrategies?
A: Strategies are set of choices made by the person to achieve his desired goals. A company similarly w...
Q: In retail pricing, retailers often have a maintainedmarkup. Explain how this maintained markupdiffer...
A: Price is defined as the monetary value of a service, resource, or good that is established when a tr...
Q: In classifying social media, what do we mean by (a) media richness and (b) self-disclosure?
A: Digital marketing deals with using internet technology to get its commercial practices executed. It ...
Q: Using the demographic characteristics of greencleaners listed in the case, develop a marketingcampai...
A: Every company has a limited budget with which it has to receive maximum customers. Therefore various...
Q: How is user-generated content presented by someone using Facebook?
A: Social Media are intelligent and innovatively determined stages where individuals might impart and t...
Q: Describe the promotional objective for each stage of the product life cycle.
A: Product life cycle is very important in the process of marketing. There are four stages of product l...
Q: What ethical concerns arise in usingreference group theory to sell products?
A: The reference group is said as a group that has its own belief and opinions to influence purchasing ...
Q: Using the below link select one of the dashboard examples and answer the following question. htt...
A: Introduction: Meaning of dashboard: Dashboard is the visual display that displays your user's data...
Q: What are the legal and ethical consequences of using search engines on the internet?
A: Introduction - A search engine is a programme that allows you to search the internet. They use a tex...
Q: A misprint in a newspaper ad is an example of ________________.
A: The ability to convey information to another person effectively and efficiently is defined as effect...
Q: What is meant by the household life cycle?
A: Customers behavior is said as study of individual customers and group by the Marketers. It shows the...
Q: Specify the retailingmix actions used toimplement a retailingstrategy.
A: The goods are sold to consumers through different types of retail stores. Retailers are people who b...
Q: How does a group differ from a reference group?
A: The methods in which the study of consumer behavior helps marketers are: • It helps them to forecast...
Q: Which cleaning product costs less: Brand A at 32 ounces for $3.46 or Brand B at 22 ounces for $2.84 ...
A: There are two cleaning products of Brand A and Brand B. Brand A 32 ounce = $3.46 1 ounce = $3.46/ 32...
Q: Have you noticed seats on airline flights are priced differently within coach class?
A: A price assessment of the target market tells the seller how important the price should be, and it m...
Q: Each year, managers at Bausch and Lomb evaluate the many advertising media alternatives available to...
A: Different advertising mediums are used by marketers to communicate with their customers. The markete...
Q: Two measures of the impact of retailing in the global economy are_______________ and _______________...
A: The retailer is one of the intermediaries of the distribution channel of a company. The retailer get...
Q: are student at an university and your lecturer ask you to do a Product Offering, critical issues and...
A: Different industries have different challenges and opportunities. The company should use its strengt...
Q: MGMT Mobile Company (MMC) is seriously considering the trends in the market and are looking forward ...
A: Knowing the requirement of the market or the basic or ulterior needs and motives can go a long way i...
Q: Explain the statement, "The communication process is dynamic in nature rather than a static phenomen...
A: Communication is an dynamic procedure. It extends so much beyond what we tend to express. various pe...
Q: What is the difference between pioneering and competitive ads?
A: Advertisements- Advertisements are promotional activities that aimed to sell services or products to...
Step by step
Solved in 2 steps
- TRUE or FALSE: Write T if the statement is correct; and F if the statement is false on the space provided before each number: _1. Negotiation with retailers is a pull promotional strategy where retailers are persuaded to sell a product to the end consumer. _2. Marketing control involves outlining the action plan of the company. _3. Distribution channels determine where and when the product will be available to customers and end consumers. _4. Survival pricing becomes the main pricing objective of companies when they are in deep competition with others. 5. Brand awareness is considered in establishing performance standards while product feature recall is not. _6. Failure to meet demand is indicated by insufficient supply of the product and inability to deliver a service. _7. Once a plan is implemented, it is also necessary to monitor if the objectives of the company have been met.Directions: Complete the statements below and write your answers on the space provided. 1. talks about human labor force involved in the manufacture of products. It is measured as the most serious and main factor of production. 2. is about raw materials necessary in the production of a product. 3. discusses the process or way of transforming raw materials to finished products. 4. The purpose of a customers with details around the features and benefits of the is to provide product so they're obliged to buy. 5. A duplication of a product as it will be produced, which may contain such details as color, graphics, packaging and directions.26. Customer loyalty is an important method of:A. creating new products.B. promoting efficiency.C. sustaining an advantage over competitors.D. promotional pricing strategies.E. all of the above. 27. Whenever Harry goes down on Bay Street to havesomething to drink, he goes to Luther’s Pharmacy. There are many other“watering holes” on Bay Street but Harry will only go to them ifLuther’s is closed. Luther’s has achieved __________________ from Harry.A. customer loyaltyB. strategic acceptanceC. relative market shareD. value-based penetrationE. operational excellence 28. Banks have begun offering special accountsdesigned to attract junior high school children. These kids save in very smallamounts creating more work than the account is probably worth to the bank butbankers know consumers are creatures of habit and young people they service nowwill likely become adult customers. These banks recognize:A. operational excellence as a macro strategy.B. the life-time value of customers.C. product…
- 1. Describe two types of cost estimates that can be used in the Marketing Mailing project. 2. Describe the four characteristics of a reliable cost estimate. 3. Explain the importance of cost estimates in project budgets.4. What information should be conveyed in the executive summary? 5. Distinguish between short-term and long-term objectives. Between quantitative and qualitative objectives. Between efficiency and effectiveness. Give examples. 6. How is the market analysis section linked to the marketing section?MCQ445: Which of these is true ? a. Generic products and customized products are types of software products. b. Generic products are produces by organization and sold to open market. c. Customized products are commissioned by particular customer. d. All of the above.
- Identification. Give the term to what is described. 1. It refers to products or services that prospective buyers can buy and use that are similar to the desired product for a lesser price. 2. A strong competitive force when they comprise a large portion of the demand and purchase a sizeable percentage of industry products. 3. It is a conscious arrangement of rules to direct choices and accomplish objectives. 4. It is a conscious arrangement of rules to direct choices and accomplish objectives. 5. A planned course of actions taken that will guide an individual or group to achieve one or more goals. 6. It determines a course of action to achieve the set goals and objectives. 7. It exists when many sellers offers similar products that are not perfect substitutes for one another. 8. It is characterized as a deliberately formalized design of positions or jobs for individuals to fill in an organization. 9. It is a new product with the potential for success, but they need a lot of cash for…1.1 Operate under the assumption that you have secureda meeting with your ideal prospect to deliver a formal sales presentation. Clearly outline the objective of this sales call by writing a SMART GOAL. 1.2 Research the market, list and explain 10 prospective B2B customers that would be the right fit for your product/service within the market you will serve. A. For each provider, the name of the business, the address, and phone number. B. Explain in detail why each was selected and identified through your prospecting exercise as the most viable prospects. C. Select your best prospect for your oral presentation and explain why they are your number choice to close the sale. 1.3 Describe the features, advantages, and benefits of your product/service. 1.4 How should you prepare for the negotiations portion of the sales call and build value to justify the asking price?Which of the following statements regarding multiple measures or a single measure ofperformance is not correct?A)The advantage of using branch profits to evaluate branch managers is that profit is relativelysimple to compute and reflects the organization's ultimate goal. B)The use of multiple measures can influence branch managers' decisions by changing thecomponents of the performance measurement system to reflect changes in the firm'sstrategy. C) If the branch managers are more knowledgeable than the corporate staff about localconditions and what local clients value, a single measure could be preferable. D) If the corporate office has better knowledge of what it requires to operate a profitablebranch, using multiple measures provides a way to communicate this knowledge and achievecommon branch operations E) All of the above are correct statements.
- 59) Which of the following statements about hotel revenue management is FALSE? A. Most tactical-level reyenue management actions can be controlled with a simple spreadsheet designed by those who use it every day. B. Revenue management is new, as are all of the strategies that are employed to maximize profit. C. Most hotels have multi-tiered rate structures that they adjust based on key revenue management variables D. The hotel industry recognizes revenue management as one of the core competencies vital to profitability.39 d out of question 10 A business plan is important for all the following except. Select one: O a. It compels a company's founders to carefully consider every aspect of their operation. O b. It is a selling document that allows a company to introduce itself to potential suppliers and business partners. O C. O d. It gives an investor something to think about. It gives lenders and investors confidence and assurance that they will earn a reasonable return.To determine: The ways in which report writers can ensure that they present their topics objectively and credibly. Introduction: Business requires variours reports to be presented to the consumers regarding the company's perfomance.Some of them are the company's annual report,perfomance report,etc.writers who are specialized and experienced write these reports.a reports is actually written for a specific target audience.Specific information is anlyzed and applied to prepare a report.