Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Theory Application Lab 6: Social Marketing Theory
Instruction: The Health and Exercise Department would like to develop, implement, and evaluate an intervention program to promote physical activity among students. Your is tasks to create a comprehensive intervention plan using the Social Marketing Theory. Create the intervention and describe below the intervention components under each step.
Important: Make sure you follow the five steps (and sub-steps) as described in the Social Marketing Theory. Don’t forget the Social Marketing Mix.
PLEASE PROVIDE AN EXPLANATION FOR HOW TO COMPLETE
- Planning
- Message and Material Development
- Pretesting
- Implementation
- Evaluation
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