How will you describe Tony Tan Caktiong's management style? 2.Do you believe that Tony's management style is worth emulating/mimicking? Justify your answer. 3. Should Tony's approach to managing his employees continue as Jollibee expand? Why or why not?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question

INSTRUCTIONS:
Read the article below and answer the question that follows:

1. How will you describe Tony Tan Caktiong's management style?

2.Do you believe that Tony's management style is worth emulating/mimicking? Justify your answer.

3. Should Tony's approach to managing his employees continue as Jollibee expand? Why or why not?

Tony and Jollibee: Building a Local Fast-food Giant
hile earning his degree in chemical engineering
at the University of Santo Tomas, Tony Tan
Caktiong toured a Magnolia Ice Cream Plant and
learned of a franchise opportunity. Thus, together with
his wife Grace, he opened two ice cream parlors shortly
after graduation in 1975.
The 1977 oil crisis affected the price of most
products. He then noticed that customers ordered more
sandwiches than ice cream. Tony also saw the growing
popularity of hamburgers around the world. Thus, he re-
launched his ice cream parlor as a hamburger house. A
year later, Tony had five stores in Metro Manila and the
family incorporated it as Jollibee Foods Corporation.
Tony Tan Caktiong and Jollibee
In 1981, Jollibee faced serious competition from McDonald's when it entered the Philippines.
Being a global brand, McDonald's could easily snatch the market that Jollibee occupied. Tony
was advised to concentrate on holding on to at least a second-place position in the market given
the popularity of McDonald's. Not to be discouraged with these developments, Tony believed
that Jollibee has captured the Filipino consumers' preference for local hamburgers. Indeed,
Jollibee captured the Filipino taste and this catapulted Jollibee to the number one position in the
fast-food chain industry.
While Tony believed that location is a key ingredient in a store's success, another critical
ingredient in Jollibee's success is excellent supervision. Quality supervision is vital in ensuring
quality service, increasing service crew productivity, and reducing waste. Store managers
are key to motivating and controlling crew members responsible for cleaning the store, taking
orders, and preparing food.
Tony believes in empowerment and motivation. He maintains a strong'rewards system
and encourages arriving at a consensus in any decision. Tony also describes his personal
management style as people-centered. In fact he disclosed that he has learned to be kind to
people, and he seldom scolds a person in the organization, even in private. Tony believes that
his employees become more productive when he motivates them, that is why he pushes them
to always give their best in whatever they do.
Listening is also a primary characteristic of Tony's management style. He has learned how
to value the suggestions of others especially his employees. He believes that each person, no
matter what his or her position in the company, has a valuable insight that can give the company
an advantage in the industry.
Transcribed Image Text:Tony and Jollibee: Building a Local Fast-food Giant hile earning his degree in chemical engineering at the University of Santo Tomas, Tony Tan Caktiong toured a Magnolia Ice Cream Plant and learned of a franchise opportunity. Thus, together with his wife Grace, he opened two ice cream parlors shortly after graduation in 1975. The 1977 oil crisis affected the price of most products. He then noticed that customers ordered more sandwiches than ice cream. Tony also saw the growing popularity of hamburgers around the world. Thus, he re- launched his ice cream parlor as a hamburger house. A year later, Tony had five stores in Metro Manila and the family incorporated it as Jollibee Foods Corporation. Tony Tan Caktiong and Jollibee In 1981, Jollibee faced serious competition from McDonald's when it entered the Philippines. Being a global brand, McDonald's could easily snatch the market that Jollibee occupied. Tony was advised to concentrate on holding on to at least a second-place position in the market given the popularity of McDonald's. Not to be discouraged with these developments, Tony believed that Jollibee has captured the Filipino consumers' preference for local hamburgers. Indeed, Jollibee captured the Filipino taste and this catapulted Jollibee to the number one position in the fast-food chain industry. While Tony believed that location is a key ingredient in a store's success, another critical ingredient in Jollibee's success is excellent supervision. Quality supervision is vital in ensuring quality service, increasing service crew productivity, and reducing waste. Store managers are key to motivating and controlling crew members responsible for cleaning the store, taking orders, and preparing food. Tony believes in empowerment and motivation. He maintains a strong'rewards system and encourages arriving at a consensus in any decision. Tony also describes his personal management style as people-centered. In fact he disclosed that he has learned to be kind to people, and he seldom scolds a person in the organization, even in private. Tony believes that his employees become more productive when he motivates them, that is why he pushes them to always give their best in whatever they do. Listening is also a primary characteristic of Tony's management style. He has learned how to value the suggestions of others especially his employees. He believes that each person, no matter what his or her position in the company, has a valuable insight that can give the company an advantage in the industry.
Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 2 steps

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning