Attactive ideas must be refind into testable product concepts. In the viww of this satement assist your company to conduct a concept development and testing for the new product

Find a product that has a memorable logo. Explain it and why you feel it is so successful.

Assume you are in an organization that is experiencing difficulty competing with others within a particular industry as a result of the entry of several new competitors into the market. You have been tasked by the organization's leadership with developing a creative marketing solution.Develop a creative approach for improving specific processes, and utilize inductive arguments to support the proposed solution. The response should include one of the following:  generalization, analogy, or causal argument.

what is strength and threat. please give exapline of strenth and threat from the article.  https://www.mma.org/wp-content/uploads/2018/07/adv_vol25-4_ftr3_somerville_fit_0.pdf