Think about your last purchase either online or in a retail store. Wereyou presented with a nudge? If yes, Page 204what was the nudge? Didyou make the purchase? If not, which item could have been presentedto you as a nudge? Why did you choose this item?

Think about your last purchase either online or in a retail store. Wereyou presented with a nudge? If yes, Page 204what was the nudge? Didyou make the purchase? If not, which item could have been presentedto you as a nudge? Why did you choose this item?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Think about your last purchase either online or in a retail store. Were
you presented with a nudge? If yes, Page 204what was the nudge? Did
you make the purchase? If not, which item could have been presented
to you as a nudge? Why did you choose this item?

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