What product do you want to produce as a product manager?   What are the product’s benefits? What are the key features that supports the benefits? What does the brand represent to your customer?

What are the drawbacks of Test Marketing ??

How does effective branding contribute to building customer loyalty and trust?

Assume that you are working as a brand manager in a company. Your company is going to create a new product and senior management expects from you to create new brand for this new product. “How do you “brand” the product?” and “What makes the brand strong?”. Please answer these two questions by taking challenges and opportunities for the brands nowadays into account.

Think a product and explain the elements that make the product and distinct from similar products of the competitors.

How does brand agility contribute to the long-term success and relevance of a brand in a fast-paced market?

Create your own brand. State what product/ service you want to sell in the market and why you think this product would be purchased by the consumers. Who are your rivals and What different do you have to offer to the consumers? Now, choose 2-3 elements from the brand elements mix and state the reason why you choose them and how those elements would work for your company. (For eg: if you are choosing a brand logo, create a logo for your brand, if choosing a brand name, create a name for your brand, etc.?