Answered: What product do you want to produce as…

What product do you want to produce as a product manager? What are the product’s benefits? What are the key features that supports the benefits? What does the brand represent to your customer?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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What product do you want to produce as a product manager?

What are the product’s benefits?
What are the key features that supports the benefits?
What does the brand represent to your customer?

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