You are a brand! To manage any brand effectively, you must carefully be in touch with what you think about your brand and what your consumers think of your brand. Understanding how the brand is perceived internally and externally is critical to building and managing a strong brand. Each student will develop and present their unique brand. The objective of this assignment is for you to practice using brand-building concepts in developing a brand that you should not only know extremely well but be well-versed enough to explain the brand, its features, values, challenges, and future growth – YOU
You are a brand! To manage any brand effectively, you must carefully be in touch with what you think about your brand and what your consumers think of your brand. Understanding how the brand is perceived internally and externally is critical to building and managing a strong brand. Each student will develop and present their unique brand. The objective of this assignment is for you to practice using brand-building concepts in developing a brand that you should not only know extremely well but be well-versed enough to explain the brand, its features, values, challenges, and future growth – YOU
Chapter1: An Overview Of Strategic Marketing
Section: Chapter Questions
Problem 3DYMP
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You are a brand! To manage any brand effectively, you must carefully be in touch with what you
think about your brand and what your consumers think of your brand. Understanding how the
brand is perceived internally and externally is critical to building and managing a strong brand.
Each student will develop and present their unique brand. The objective of this assignment is for
you to practice using brand-building concepts in developing a brand that you should not only know
extremely well but be well-versed enough to explain the brand, its features, values, challenges,
and future growth – YOU
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