Practical Management Science
6th Edition
ISBN: 9781337406659
Author: WINSTON, Wayne L.
Publisher: Cengage,
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Would there be any additional marketing effort necessary if a producer created a new product and offered it exclusively online. Why or why not?
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- You have been asked to add a stripped-down model to your line that could be advertised to pull customers into the store. The product won’t be very good but salespeople will be able to switch buyers who come into the store up to higher-priced units. You are asked to give the green light for the stripped-down version. What would you do?arrow_forwardThe issue raised is whether the practice of reducing the contents of packages without changing the package size or price is deceptive and therefore unethical if manufacturers do not inform consumers of the change. Consumer advocates believe it is; manufacturers do not. What is your thought and position on this issue?arrow_forwardAscertainment of the goods is a key part in the process of sale of goods. Discuss why ascertainment is important with an illustrationarrow_forward
- Are buyers of Cuties just “paying more for the name,” or is it due to the economic benefits associated with the name? What, if any, economic benefits accrue to buyers of Cuties?arrow_forwardWhat are the disadvantages of having a product-centric view?arrow_forwardHow will you distribute your products? How will you ensure your customers can convenientlyexperience your products?arrow_forward
- Marketing is Group of answer choices finding out the needs and wants of potential buyers (whether organizations or consumers) and then providing goods and services that meet or exceed the expectations of those buyers Finding out what the firm has to offer and then selling it to the best prospects Creating a need for the items that the firm has, advertising it, and selling it Selling a company's products or services to its customersarrow_forwardexplain transactional relationship between a buyer and seller with a practical example to support your explanationarrow_forwardHow does the role of a Customer Success Manager ensure that the end product aligns with user expectations and needs?arrow_forward
- Why might a sales budget that intentionally underestimates sales have a negative impact on the organization?arrow_forwardLET US APPLY WHAT YOU HAVE LEARNED Pretend that your company has been making and selling one product for the past five years. Plan to make additional three products. These may be in the same category as the first product or not. Use the following format. REASON FOR NEEDS/WANTS THAT HAS BEEN SATISFIED PRODUCTS GOODS OR SERVICES OFFERING THE PRODUCT Original Product New Product1 New Product 2 New Product 3arrow_forwardIn order for a market to exisit, there must be a need for a product, ability to pay, willing to buy, authority to buy, and be a group large enough to result in a profit. Without these, you do not have a viable market. What are some things a person can do to prevent not having a viable market?arrow_forward
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