Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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عرض
年| 三,三
三|- --
úlgisll
و سرد الف. . .
فقرة
is the set of benefits or values a comparry promises to deliver
1)
to customers to satisfytheir needs (eg: tide detergent promises powerful, all purpose, clean
and freshens like sunshine, smell)
a)
b)
c)
d)
De- Marketing
Societal marketing concepts
Inconsistency
Value proposition
research is best for gathering causal informationcause-and-effect
2)
relationships
Experimental
a)
b)
Ethnographic
c)
d)
Observational
Survey
Fumiture are good example of
Convenience product
Shopping products
Unsought product
3)
a)
b)
c)
d)
Specialty products
The five altemative concepts under which organizations conduct their marketing
4)
activities include the production,
selling, marketing, and societal marketing
concepts.
promotion
pricing
distribution
a.
b.
d.
product
Services consist all of the following characteristics of EXCEPT
activities
5)
a.
tangibility
benefits
satisfactions
b.
c.
d.
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Transcribed Image Text:عرض 年| 三,三 三|- -- úlgisll و سرد الف. . . فقرة is the set of benefits or values a comparry promises to deliver 1) to customers to satisfytheir needs (eg: tide detergent promises powerful, all purpose, clean and freshens like sunshine, smell) a) b) c) d) De- Marketing Societal marketing concepts Inconsistency Value proposition research is best for gathering causal informationcause-and-effect 2) relationships Experimental a) b) Ethnographic c) d) Observational Survey Fumiture are good example of Convenience product Shopping products Unsought product 3) a) b) c) d) Specialty products The five altemative concepts under which organizations conduct their marketing 4) activities include the production, selling, marketing, and societal marketing concepts. promotion pricing distribution a. b. d. product Services consist all of the following characteristics of EXCEPT activities 5) a. tangibility benefits satisfactions b. c. d.
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