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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Consider attempting to sell products to each of the following target individuals. Which are sales in a B2B sale channel? (There may be more than one right answer)

Group of answer choices

Your mom or dad

The purchasing department in a company

That younger brother who irritates you so much

Selling chemicals to a research scientist who does work to help a factory manufacture better products.

Women who live in suburbs

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