Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question
Consider attempting to sell products to each of the following target individuals. Which are sales in a B2B sale channel? (There may be more than one right answer)
Group of answer choices
Your mom or dad
The purchasing department in a company
That younger brother who irritates you so much
Selling chemicals to a research scientist who does work to help a factory manufacture better products.
Women who live in suburbs
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