Answered: If you group customers on the basis of…

If you group customers on the basis of gender, age, or income level, so it is an example of a. None of the option is correct b. Marketing mix c. Market segmentation d. Strength and weaknesses

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter9: Market Segmentation, Targeting, And Positioning

Section9.9: Classifying Segmentation Variables

Problem 1LO

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Concept explainers

Purchase Process

Purchasing refers to the act of procurement of products or services from a market of resources. The procedures used to accomplish the acquisition of the requisite resources are referred to as the purchasing process. Consumer behavior, customer strategy, product pricing, consumer necessity, and other variables are various parts of the process.

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If you group customers on the basis of gender, age, or income level, so it is an example of a. None of the option is correct b. Marketing mix c. Market segmentation d. Strength and weaknesses

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