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Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question
Ansoff's matrix is useful for what
a.
Integrating a business's marketing strategy with general strategic direction
b.
Establishing an editorial calendar for staff to follow
c.
Understanding buyer personas and buyer behaviour
d.
Hiring new staff and training them on marketing tactics
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