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- The requirements for effective segmentation are measurable, accessible, substanial, and actionable. Give the meaning and significance of each and an example of each. And what is market targeting? Describe and give the importance and example of it.b) Define behavioural segmentation. Discuss the types of behavioural segmentation strategies a firm uses to segment the consumer market.How does each firm employ psychographic segmentation (such as the AIL statements and the VALS approach) to the marketing of its products? Is there a relationship between the use of psychographic segmentation and the types of products sold by each firm?
- Is behavioral segmentation the best segmentation base? Explain your answer.Highlight with examples why a researcher would use Behavioral and Psychographic segmentation for a preferred market?1. What are the requirements for effective segmentation? Give the meaning and importance of each and an example of each. 2. What is target marketing and its importance? Give an example of it.
- How can marketers use behavioral segmentation in consumer markets? Discuss, using an example for each method of behavioral segmentation.THERE IS NO CASE STUDY OR TASK I want you to Describe the target market of Deciem company. Label each target market with a consumer mindset and then describe the target market based on the four segmentation variables (Demographic, psychographic, behavioural and geographic)How can marketers use behavioral segmentation in consumer markets? Give an example for each method of behavioral segmentation.
- Table 3–1 in Chapter 3 describes a green segmentationscheme of consumers that includes psychographic anddemographic information. Choose four of the eightsegments and describe the likely reaction that eachsegment will have to the introduction of Tide Pods.How does market segmentation differ from market targeting. What factors must look at in evaluating market segment?How might a law mower company use segmentation for positioning purposes? AT present, the manual reel mower market is rather small but growing. What marketing mix recommendations could be used to significantly expand this market?