A 10% annual increase in sales, remaining the market share leader, and obtaining a 7% growth in new customers examples of typical _____________. a. Marketing objectives b. Strategic intent c. Vision statements d. Position statements
A 10% annual increase in sales, remaining the market share leader, and obtaining a 7% growth in new customers examples of typical _____________. a. Marketing objectives b. Strategic intent c. Vision statements d. Position statements
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
A 10% annual increase in sales, remaining the market share leader, and obtaining a 7% growth in new customers examples of typical _____________.
a.
Marketing objectives
b.
Strategic intent
c.
Vision statements
d.
Position statements
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