FILL IN THE BLANKS. Write the CAPITAL letter of the correct answers on the blanks provided in the given statements. Choose your answer from the list of choices inside the box. A. Wants F. Partnership K. Customer Relationship B. Relationship Marketing G. Customer Service L. Needs C. Customer orientation H. Accountable M. Politeness D. Process Customer Value N. Communicate often E. Proactive J. Delivering satisfaction 1. It is one important component in the marketing of products. 2. According to Kotler, Marketing is a social and managerial groups obtain what they need and want through creating and exchanging products and value with others. whereby individuals and 3. are higher-level human needs as they appeal more to the emotions.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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