I talk about the need to accept some discomfort. What can lead teams or companies to prefer comfortable marketing ideas so much that they ignore the successful ones? Please explain with an illustrating situation if at all possible.
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1. I talk about the need to accept some discomfort. What can lead teams or companies to prefer comfortable marketing ideas so much that they ignore the successful ones? Please explain with an illustrating situation if at all possible.
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- Perhaps the word literature is a familiar one to you. What are your perceptions about it? How would you like to write this ideas you have in mind? Explain.Define or describe exploration In 3 sentences explain the significance or relevance of exploration to opportunity recognitionSome people tend to use the terms effectiveness and efi ciency interchangeably, though we’ve seen they are different concepts. But is there any relationship at all between them? Can a i rm be effective but inefi cient? Very efi cient but essentially ineffective? Both? Neither?
- Assume you are the head of the window cleaning management team and your team developed a new window cleaning product that is meant for outdoor? In this case, would you only focus on current Windex users as the target for advertising, typically female heads of households or target men who do most of the outdoor window cleaning for advertising or focus on competitive users who purchase outdoor window cleaners online?What is the difference between hedonic and utilitarian needs? Suppose you have to market medicated shoes; would you create utilitarian appeal and hedonic appeal? How and why, give reasoning.You are the marketing manager at your workplace and you decide to form a group that willdevelop a new product. You are aware that groups go through growth and maturing stage toreach their goals and to eventually disband. The longer they remain together the more stages theywill move through. Each stage has different steps and faces different issues. Discuss these stagesof group development within the group
- Which advantages does it offer? Exist any potential drawbacks associated with it?Why exactly is it being criticized in this manner? Accept the criticism as true?What are the advantages of using it? Is there anything about it that may be considered unfavorable?What are the problems that people have had with it? Accept the criticism as true?How do you increase views?
- How can the push-pull strategy be applied to marketing and sales management in a hypothetical business scenario, and what are the potential benefits and drawbacks of this approach in terms of attracting new customers, increasing sales revenue, and improving brand recognition and loyalty?Part 1: Assume you are about to purchase one of the following items: a cell phone, a computer or a vehicle. Think about the influence that your family or household members would have on you. Identify and discuss which role(s) different members of your family/household would play in this situation (ex. initiator, info gatherer, gatekeeper etc…). Use your own personal frame of reference to discuss the household dynamics that might influence your purchase decision. Be sure to also refer to consumer behaviour concepts and terminology Part 2: Again, referring to your own personal frame of reference, think about how you shop for grocery/food items. Create a positioning map for grocery stores in your local marketplace based on your perceptions. Be sure to include at least 3-5 stores and plot those brands on a map using 2 purchase criteria that you would use to compare different stores. Your answer should include a) positioning map b) explanation of the criteria you selected to evaluate the…What are the main differences between the positivism and interpretivism approach?