How do Samsung manage the challenge of increased Reach (volume: internet and e-commerce enable increased reach of both local as well as distant customers/markets) vs increased Customisation (precision: digital enables increased knowledge through customer data analytics and customer interactions enabling customizing, tailor-made content and products) when it comes to aspects of customer relationships, knowing the customer and customer interactions?

How do Samsung manage the challenge of increased Reach (volume: internet and e-commerce enable increased reach of both local as well as distant customers/markets) vs increased Customisation (precision: digital enables increased knowledge through customer data analytics and customer interactions enabling customizing, tailor-made content and products) when it comes to aspects of customer relationships, knowing the customer and customer interactions?

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter5: Marketing Research And Information Systems

Section5.2: Largest Toymaker In The World: Lego Builds On Past Success

Problem 2C

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