Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Managers of Best Buy had just implemented an e-commerce platform to expand their business in terms of customer base.
Best Buy is a clothing retail store that offers value for money on clothing items for the family. Based on this, complete the
tasks that follow.
Question 1
Elaborate on the e-commerce model adopted by Best Buy and further explain ANY FOUR (4) benefits of the
e-commerce model to the retail company.
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