Discuss the key features of e-commerce that makes it different from any previous technologies.

Deloitte: Digital Commerce Offering
Background to our Digital Commerce Market Offering and research
With Covid-19 lockdown, we’ve seen an uptake in online shopping, and driving Digital Commerce to the top of the Executive agenda. Many of the barriers consumers have for shopping online have been challenged and shifted, but in our ambition to guide our clients with their Digital Commerce offerings and journeys, we felt there was a need for a structured approach to this challenge, and a lack of insights into understanding the concerns, the critical elements to unlock the customer’s online shopping journey, and a deep understanding of the customer needs that would create successful online/omni-channel commerce offerings.

Deloitte’s Digital Commerce Offering
A strong digital Commerce offering is not just about having the right technology in place. It’s about a new way of generating growth, revenue and future proofing your business. We believe that every company is challenged with combining technology, data, and software into compelling user experiences that support their business strategy, and our job is to help our clients think through it and come up with practical and actionable solutions.
The starting point should always be: “what problem are you solving for a customer?”
Within a Digital Commerce business, there are more than 37 capabilities needed, and at Deloitte, we are uniquely
positioned to tap into our local and global multi-disciplinary teams utilising existing offerings and capabilities but applied to address the unique challenges and aspects of a Digital Commerce environment and business. We have structured our Digital Commerce offering to cover 8 core streams and a 6-step process to support clients on their Digital Commerce and omni-channel journeys.

Question 1
Discuss the key features of e-commerce that makes it different from any previous technologies.