Which of the following options represents the best reason for Adidas' to pursue a differentiation strategy? 1. Competition in the sneaker industry is feature focused 2. Sneaker industry customers are homogenus 3. Technology in the sneaker industry is stable 4. All of the options

How would you define market positioning? and How would you position your product/service in the market?

Propose a competitive product advantage/unique feature for the updated product (Kellogg's Cereal).

Based upon the next phase of the process, I learned the following information about brands in my consideration set. The importance ratings indicate how important each attribute is to me with 4 being the highest and1 being the lowest. Importance Maytag Haier Whirlpool Price Quality Style Brand 1 2 5 1 4 4 3 2 4 3 3 4 2 3 * higher numbers mean higher ratings (for price, a higher rating means a lower price) 23. Objectively, just based upon the attribute ratings ONLY, which is the highest-rated refrigerator? Please WRITE your answer in the space for question 23 on your answer sheet. Include the BRAND NAME and the OBJECTIVE score. 24. NOW, taking into account my importance ratings, and assuming a purely compensatory decision model, which brand will I BUY? Please WRITE your answer in the space for question 24 on your answer sheet. Include the BRAND NAME and TOTAL SCORE. 25. Now, suppose I will ONLY buy a refrigerator that has a style rating of AT LEAST 3. Which one will I buy? Please WRITE…