Which of the following options represents the best reason for Adidas' to pursue a differentiation strategy? 1. Competition in the sneaker industry is feature focused 2. Sneaker industry customers are homogenus 3. Technology in the sneaker industry is stable 4. All of the options

Which of the following options represents the best reason for Adidas' to pursue a differentiation strategy? 1. Competition in the sneaker industry is feature focused 2. Sneaker industry customers are homogenus 3. Technology in the sneaker industry is stable 4. All of the options

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Which of the following options represents the best reason for Adidas' to pursue a differentiation strategy?

1. Competition in the sneaker industry is feature focused

2. Sneaker industry customers are homogenus

3. Technology in the sneaker industry is stable

4. All of the options

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