: Describe each element of the “MARKETING MIX” (5Ps) within the marketing strategy of Bangladeshi Trends to have a sustainable and substantial growth in the Canadian and American market.
10.
Bang-western Lines” is an e-commerce phenomenon: Its ladies and kinds wear are sourced and produced in Bangladesh with a touch of western fashion into Bangladeshi outfit and sold only via the web internationally. The products are very comfortable, western and trendy with a fervent fan base in Bangladeshi Canadian and American. The CMO “David Ronald” says its business has doubled in last 3 years. The company’s products routinely sell out and can be back-ordered for weeks and it was decided last year to open 2 big outlets to showcase and sell in America and Canada. They have recently launched a new product which is designed, produced and positioned as the primary product for upcoming Eid and promotional theme of this products is “ Chad Rate Deshi Shaje ..Bongo Hoodie Saree’r Shathe .” with “Bongo Hoodie” this is a concept to launch Saree with the Hoodie .They have targeted to sell this product to the western market with a reasonable pricing mainly for the Bangladeshi’s who wants to wear Saree in the winter weather .
Questions: Describe each element of the “MARKETING MIX” (5Ps) within the marketing strategy of Bangladeshi Trends to have a sustainable and substantial growth in the Canadian and American market.
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